Just because you put up a website does not mean that anybody will
ever see it. There are millions of websites out there and they are all
competing for visitors. To draw people to your website you must remember
three things: One: PROMOTE! Two: PROMOTE! and Three: PROMOTE! When you
are done, then you can go ahead and promote some more! Yes, it takes time
and energy - but with the right promotion you can have a successful website!
If you don't promote, you could try to sell hundred dollar bills for fifty
cents on your website and you still won't get any visitors.
There are many ways to promote your site and many more ways being
invented every day. You have to stay on top of things. Changes on the internet
happen very quickly and if you don't keep current you will find yourself
left in the virtual dust, so to speak. Here are some resources for promoting
your website:
Search Engines
The best way to start promoting your website is to submit
it to search engines. Start with the major search engines and work your
way down.
Free Search Engine Submission
Services
Addme You fill out
one form, then submit your site to 34 different search engines. You submit
the information to each place individually, so you can decide where you
want to send your site. You simply hit the submit button next to the search
engine you want to submit to. Unfortunatly, they only put three search
engines on a page so you have to go to more than 10 pages to submit to
all the engines.
AddURL Easy to use,
you can get an ID and come back using it and a password, you submit your
site to umpteen billion sites (I'm not sure just many.) It doesn't just
submit to search engines, it also submits to other sites as well.
Broadcaster
You fill out 8 pages, only a few things to fill out per a page, then it
submits your page to 200 different search engines. You don't have to hit
an individual submit button for each one, very convenient. Doesn't take
that long to fill out the pages, it is a bit confusing when your done though.
It doesn't announce that your site has been submitted or anything like
that.
Free Banner Exchanges
Web Rings
Webring You join
a webring, and put a ring graphic which allows people to navigate the ring
on your page. There are tons and tons of webrings (including 13 (I think,
is it more?) on Sailor Moon.)
Web Promotion News, Tips and
Information
VirtualPROMOTE
This site is the absolute best for learning how to promote your page. It
doesn't have step by step directions, but more or less explains the idea,
myths, do-not's, and other stuff. It's a lot to read, but it's well worth
it. Before you join any banner swaps or buy any advertising, check this
site out!
Marketing Tips
This site gives lots of useful information on promoting your website. They
have a section on guerrila marketing tactics that you should not miss!
E-MAIL Utilities
While were at it, you might want to consider starting
your own mailing list. You can ask your visitors to "sign-up" to receive
news and information about your website. One word of advice though, don't
SPAM anyone! SPAM means that you just collect email addresses off the
internet and then send unsolicited e-mail to promote your website (or whatever
else). The problem is that this is generally frowned upon and (especially
with free websites) is a good way to get your website kicked off their
servers.
Summary
As you can see, there are lots of free ways to promote
your website. There are many more that you can pay for, if you so desire.
All of the sites listed above will have plently of links to other promotional
sites where you can look around and get a feel for the direction you want
to go in. Keep in mind the following:
-
Never rely only any one way of promoting your site. Also,
never rely on any one company exclusively. Always have a backup plan. Businesses
on the internet can be here today and gone tomorrow!
-
Always try to have some fresh content on your site. This
will give people a reson to come back, and may also get you a better placement
with the search engines.
-
Include some free information or useful tips on your website
that would be beneficial to the average person. You have a much better
chance of selling them something if they like the free information they
see on your site.
-
Never start promoting your site until it is actually up
and running! Everyone is sick to death of landing on a site just to
find construction signs or slightly tantalizing information of what is
"coming soon". It has been proven again and again that grandiose claims
of things yet to come almost never materialize, so anyone visiting your
site in such a state will not be returning anytime soon.
-
Always leave an email address on your site and respond promptly
to any inquiries you receive. Would you send money to someone who did not
answer your questions about their product or service in a timely manner?
I thought not.
What? You still here???? GO PROMOTE! What are you WAITING
FOR???